


Ivan Liashenko (Parimatch CMO) has spoken about using new mediums to engage customers, for example the Parimatch podcast series. Therefore, they tend to be more flexible and client oriented.” These regions have less experience and shorter history comparing to the UK. “Eastern Europe has all the potential to become the cause of the growth in gaming.

Is Eastern Europe where the growth will come from in Europe? As Regions such as the UK are very saturated. We are proud of the experience we offer our millions of customers internationally, and after 11 long years of waiting, we are really pleased to be able to provide these same exciting products to our home market, and entertain the people of Ukraine.” “Parimatch was born in Ukraine, so we are very excited and supportive of the gambling legislation reform process currently taking place. Why is Ukraine such an exciting opportunity for Parimatch and the iGaming industry?
